Amor Eterno - Juan Gabriel
Experience created for the iconic Mexican artist Juan Gabriel.
We found out that in Dia de los Muertos, people really liked sharing photos of their loved ones that passed away in Instagram. This experience creates an amazing 3D altar animation with the photo you take, giving extra production value to the intimate moment people were sharing.
For this project we optimized a lot of assets encoding them in shaders and images, while using 3d scanned assets to convey as much realism as possible.
Created for Instagram only.
Character Collab
A narrative tool that helps people create characters for their next Storytime.
Each participant is given a few prompts to choose from that only they can see. They choose the ones that they like the most and after everyone already decided, the final character is revealed as a combination of all the attributes.
Created for Instagram videocalls only.
Scanner - Garena Free Fire
For this project we wanted to invite users to check if they were worthy of wearing the new skin for Free Fire.
With some animations and code, we created this scanner effect that randomly chose an outcome, giving the skin worthiness a 1/10 chance with a 100% fail in the first try. This got people sharing their results in their stories, either being the frustration of not being worth enough at first or the excitement of getting to wear the skin finally.
Created for Instagram only.
Christmas - Garena Free Fire
For this project, we were asked for a creative way to give fans a reward for being loyal and playing Free Fire.
We created a minigame that based on score, gave you one of three different promo codes that you could input in the game. This info was only available in your screen but not on captures or sharing images so that only people playing the game could claim them.
Created for Instagram only.
Mi Amore - Menudo
For this filter our client wanted to encourage his fans to dance to his new single, so we decided to create this AR filter inspired in the Neon motion graphics dance videos that were popular in that time.
We animated a lot of symbols from the music video and we synched the whole experience to the beat of the song, creating a mini music video every time you opened the experience.
Created for Instagram and Tiktok.
Amor Eterno - Rio Roma
In this project, we wanted to give fans the possibility to star in their own version of the music video, using exactly the same makeup that Rio Roma wore in the shoot.
We 3D scanned Jose Luis and Raul faces while in the shoot so that we could then transform that data into a high definition face mask that we animated and applied in the project.
The hand move trigger was designed as a narrative video tool so people could transform on cue with the music, or to accentuate a punchline in their dialogue.
Created for Instagram only.
Car Showroom
For this project we were asked for a way to explore a car instead of going to the dealership, either because of stock being only on demand or because the car is not being distributed yet.
We 3d modelled the car keeping the size low but the details high so we could fit it in a 4 MB experience while also creating animations for the environment and a showroom geometry.
Created for Instagram only.
FIL - Penguin Randomhouse
In this project we wanted to create a photo opportunity for people going to the Penguin booth at the 2022 International Book Fair in Guadalajara, México
We created a 3D environment that people could explore and also be a part of, all anchored to the real mural in the booth.
Created for Instagram and Tiktok.
2020 Latin Grammys
For this project, we were asked to create a way for artists to share their excitement of being nominated for a Grammy.
We created a random flash script that triggered the animations in a random manner so the effect could have a more realistic look. We also created a 3D stage and a few environment details to bring it all together.
Created for Instagram only.
Día de los Muertos - Instagram / Juanpa Zurita
We were commissioned by Instagram to create a filter for Juanpa Zurita. This filter would be used in Dia de los Muertos, a Mexican tradition where we celebrate our loved ones that are no longer with us.
We represented the magic that surrounds the celebration with glowing and shimmering face paint with references to Mexican culture including Talavera pottery, sugar skulls, Tenango de Doria embroidery and a meerkat (Suricata) because that's how Juanpa refers to his fans.
Created for Instagram only.
Oasis - J Balvin
Design by @johwska.
This filter was originally created for Instagram only and our client reached us to see if we could translate it to the Snapchat platform. This project mainly focused on the glossy balloon look and the ears movement of the bunny.
Created for Snapchat only.
Catrín - José Cuervo Tradicional
Design by @heypogo.
Cuervo Traditional releases a special edition bottle for Dia de los Muertos each year. For the 2019 edition we were contacted by José Cuervo to create an Instagram filter based on the graphics created by Pogo.
Created for Instagram only.
Runaway - Sebastián Yatra
For this filter our client wanted to encourage his fans to dance to his new single, so we decided to create this AR filter inspired in the Neon motion graphics dance videos that were popular in that time.
We animated a lot of symbols from the music video and we synched the whole experience to the beat of the song, creating a mini music video every time you opened the experience.
Created for Instagram and Snapchat.
